Look what the cat dragged in

Up before the crack of dawn to catch a flight to Chicago. (10/12/13)

At LaGuardia Airport in NYC and looking spiffy despite the early hour. (10/12/13)

"First things first. A) Find tuna. B) Find flight. (10/12/13)

A little reading matter for the flight. (10/12/13)

"You know what else has wings? Birds. Speaking of, I really need to sign up for Twitter. Yum." (10/12/13)

At the Hyatt Regency by McCormick Place. Ready to take charge and start setting up the Direct Marketing News booth... (10/12/13)

...but first a quick nap... (10/12/13)

...and then another one... (10/12/13)

Seriously, Diego? A little help here would be awesome. (10/12/13)

Diego wears a clown bow-tie in honor of Marketing Mavens, the new online social rewards system on dmnews.com. (10/12/13)

"Oooh, the October issue of Direct Marketing News. Been looking for this." (10/12/13)

The DMN booth in full regalia. Hey there, Diego. We see you. (10/12/13)

Diego picks up the check for some deep dish at Pizzeria Uno. Thanks buddy! (10/12/13)

All ready for Day 1 of DMA. About to head off for some data-driven education. (10/13/13)

Great talk at the Sunday keynote, "Who Put the Monkey in the Driver’s Seat?" (10/13/13)

Diego plans on attending all the Town Square sessions. (10/13/13)

Leave some deep dish for the rest of us, Diego. (10/13/13)

Diego makes a friend: Data privacy and security expert Dennis Dayman. (10/14/13)

Good read: Diego is quite the fan of this new book from Teradata CMO Lisa Arthur. High (paw)-five, Lisa! (10/14/13)

Fresh popcorn is popping at DMN booth #931. (10/13/13)

Diego puts his whisker to the grindstone after a great first day at DMA. (10/13/13)

Getting ready to hit the show room floor on Monday morning. (10/14/13)

At the Teradata booth. Diego is a bit of a Lisa Arthur fanboy...er, fan-cat. (10/14/13)

Tweeting up a storm. (10/14/13)

Diego gets recognized wherever he goes now... (10/15/13)

...so he wears a disguise sometimes. (10/15/13)

Diego is not above a little photo-bombing fun. (10/15/13)

Diego loves the bustle of the show room floor... (10/15/13)

...but all good things must come to an end. (10/15/13)

Back to work, Diego.

Diego the Cat loves tuna, direct marketing, data, and naps. As Senior Nap Strategist at Direct Marketing News, Diego is always on top of the issues that matter...when he isn't snoozing on them. The 2013 Direct Marketing Association conference in Chicago is Diego's first big trip and he's super-excited about it. Join Diego on his DMA adventure. And if you happen to see him napping in a corner of the convention center, please return him to DMN booth #931. Many thanks.

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