Long-Term Contracts

Q&A: Jeff Diskin, SVP of global customer marketing, Hilton Worldwide

Q&A: Jeff Diskin, SVP of global customer marketing, Hilton Worldwide

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Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.

Consumer commitment-phobes force companies to change strategies

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Generation Y's fear of commitment is changing the way companies do long-term commitments for purchases.

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