L'Occitane en Provence taps Range Online for paid search

Luxury beauty, skincare and fragrance company L'Occitane en Provence has selected Range Online Media, a search-marketing agency, to lead its paid-search campaign in April.

France-based L'Occitane chose Range for its US domestic paid-search campaign after an evaluation of online marketing agencies in February.

L'Occitane also selected Range for its experience with luxury retail clients Burberry, Neiman Marcus and Cole Haan.

The marketing effort will focus on L'Occitane's brand of luxury products, such as personal skin and body care, and fragrances. Range will emphasize the company's organic and environmentally friendly origins.

In addition to its Web site at www.loccitane.com, L'Occitane operates 700 stores in 60 countries. All products are manufactured using natural ingredients, primarily from Provence.