Location-based Marketing

The Unhealthy State of Enterprise Marketing Work

The Unhealthy State of Enterprise Marketing Work

The nature of our work — especially as marketers — has changed profoundly over the last several years. Companies are getting bigger, with systems and teams increasingly spread out across the globe.

Marketer as Mind Reader

Marketer as Mind Reader

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In this day and age, marketers have to be mediums.

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

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Almost all marketers find analytics useful.

Marketers Are Showing Customers Love

Marketers Are Showing Customers Love

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Marketers today are understanding customers and context, personalizing experiences, and optimizing performance across channels.

Marketers Crave Customer Data

Marketers Crave Customer Data

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Just one third of marketers feel they collect the right amount of data.

Are Marketers Using Too Many Channels and Vendors?

Are Marketers Using Too Many Channels and Vendors?

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Marketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.

Fast Facts: December 2014/January 2015

Fast Facts: December 2014/January 2015

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Some quick info to keep you up-to-date, including the percentage of marketers who say that mobile is still an unproven channel.

Know Your Customers, Grow Your Revenue

Know Your Customers, Grow Your Revenue

Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.

Fast Facts: November 2014

Fast Facts: November 2014

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Some quick info to keep you up-to-date, including the percentage of marketers who track churn rates.

Marketers Are Still Novices When it Comes to Experiential Commerce

Marketers Are Still Novices When it Comes to Experiential Commerce

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Despite e-commerce's advantages, marketers still have a hard time understanding how to provide better customer experiences.

Unleash Cross-Channel Success.

Unleash Cross-Channel Success.

Marketers understand the importance of a multiscreen, cross-channel approach to effectively reach today's perpetually connected consumer. So what's keeping them from transitioning more of their digital campaigns into cross-screen campaigns?

Multicarrier Systems Are High on Marketers' Gift List

Multicarrier Systems Are High on Marketers' Gift List

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Free shipping and overnight delivery have become table stakes among e-commerce companies battling for holiday dollars, so failing to deliver as promised can have horrible repercussions.

The Beauty of Building a Global Brand With Local Relevance

The Beauty of Building a Global Brand With Local Relevance

The professional kudos awarded to Amway CMO Candace Matthews would likely go to the head of many marketers. That's just one of the many attributes that makes Matthews' humility, hustle, and sense of humor so refreshing.

Is Localizing Your Marketing Materials Really Necessary? (YES!)

Is Localizing Your Marketing Materials Really Necessary? (YES!)

In order to take advantage of regional opportunities in emerging markets, you need to be able to speak their language.

Have You Googled Your Business Lately?

Have You Googled Your Business Lately?

Everyone's Google themselves—but search results are not static. Here are three things to look out for.

Small Business Marketing 101

Small Business Marketing 101

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10 ways small business owners can get their marketing strategies off the ground.

PlaceIQ Partners to Take Its Local Intel to Desktops

PlaceIQ Partners to Take Its Local Intel to Desktops

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Its agreement to tap into Tapad's Unify platform connects geo-located mobile campaigns with PCs.

5 Ways Marketers Can Improve Localization

5 Ways Marketers Can Improve Localization

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Experts discuss how marketers can leverage locality to improve personalization in today's increasingly connected world.

5 Ways Marketers Can Improve Localization

5 Ways Marketers Can Improve Localization

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Experts discuss how marketers can leverage locality to improve personalization in today's increasingly connected world.

News Byte: Retailers Are Failing at Local Marketing

News Byte: Retailers Are Failing at Local Marketing

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Whole Foods, Walmart, and Verizon get passing grades, but most retailers are flunking at connecting with customers locally, a study claims.

Think With Discipline, Act With Courage

Think With Discipline, Act With Courage

Marketers who master the back-end details create room for risk taking and allow their creativity to shine.

Collaboration May Be Key to Improving Customer Acquisition

Collaboration May Be Key to Improving Customer Acquisition

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Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.

Don't Take SoLoMo So Literally

Don't Take SoLoMo So Literally

What's the real marketing importance behind the buzzword? Let's break down the components of SoLoMo to see what they really mean for marketers.

Managing M-Commerce Disruption

Managing M-Commerce Disruption

To survive the impacts of SoLoMo commerce, retailers must innovate in the face of these evolving consumer-behavior trends.

Beyond the Buzz of SoLoMo

Beyond the Buzz of SoLoMo

SoLoMo is more than just a buzzword because the confluence is driven by consumers, not by vendors.

SoLoMo? How About EmFaVe?

SoLoMo? How About EmFaVe?

Since we live in the age of the acronym, I thought I would put together my own: EmFaVe—empathy, familiarity, versatility.

Make any Content a Conversation

Make any Content a Conversation

In marketing, as in many facets of life, presentation is paramount.

Big Data Killed the Click-Through

Big Data Killed the Click-Through

Marketers should embrace, not avoid, the data explosion.

What Marketing Executives REALLY Think of Big Data

What Marketing Executives REALLY Think of Big Data

3 chief marketers reveal how data help drive results for their brands.

Want to Support Your Community? Try Shopping!

Want to Support Your Community? Try Shopping!

Looking for an enjoyable way to spend an afternoon while supporting your community and the economy as a whole? Go shopping.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...