Location-Based Event Promotions

Ticketmaster: Mobile data is the way forward

Ticketmaster: Mobile data is the way forward

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Ticketmaster has been actively using mobile technologies to boost commerce and enhance marketing opportunities to its brand partners.

Rand McNally drives database with road show promotions accenting GPS devices

Rand McNally drives database with road show promotions accenting GPS devices

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While the mobile marketer crowd is abuzz about the latest location-based marketing tools, "old-fashioned" location-based event promotions are hitting the road and helping marketers effectively build their in-house databases.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...