Location-Based Event Promotions

Ticketmaster: Mobile data is the way forward

Ticketmaster: Mobile data is the way forward

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Ticketmaster has been actively using mobile technologies to boost commerce and enhance marketing opportunities to its brand partners.

Rand McNally drives database with road show promotions accenting GPS devices

Rand McNally drives database with road show promotions accenting GPS devices

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While the mobile marketer crowd is abuzz about the latest location-based marketing tools, "old-fashioned" location-based event promotions are hitting the road and helping marketers effectively build their in-house databases.

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