Location

Aiming Arrows at an Audience Bulls Eye

Aiming Arrows at an Audience Bulls Eye

Want to learn how to use digital place-based media to target precise retail demographics? Read on.

News Byte: GoDaddy Acquires Locu

News Byte: GoDaddy Acquires Locu

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Domain-name provider GoDaddy acquires Locu, provider of local business data.

News Byte: Dairy Queen Aims to Get Closer to Customers

News Byte: Dairy Queen Aims to Get Closer to Customers

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Dairy Queen will be piloting a new mobile app that will enable location-specific promotions and rewards.

Verizon changes privacy policy to build targeted ad program

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Verizon Communications changed its privacy policy in order to build a program that uses consumer data to place targeted advertisements online, said Bill Kula, director of media relations at Verizon.

Apple says it's not tracking customers' locations

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Apple said April 27 that it has never tracked iPhone users' locations and dismissed the possibility of doing so in the future. The Cupertino, Calif.-based company said that although it does not monitor devices' locations, it does so in relation to nearby Wi-Fi hotspots and cell towers "which may be located more than 100 miles away from your iPhone." The company said the monitoring is "anonymous and encrypted" and used to calculate a device's location through GPS systems.

OfficeMax uses Facebook Places for mobile rewards

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OfficeMax launched a location-based rewards program this week that allows consumers to receive a $10 virtual savings card for "checking in" at any retail location using Facebook Places. The goal of the program, designed by OfficeMax's social media AOR Tribal DDB New York, is to increase consumer participation in the company's ink recycling and refilling program.

Yahoo acquires location-based social network Koprol

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Yahoo has acquired Indonesia-based mobile, social and location-based technology company Koprol for an undisclosed sum.

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