Location Marketing

Best Places to Work Winner Podcast: Podium

Best Places to Work Winner Podcast: Podium

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Eric Rea calls into the podcast to talk about the Podium working experience

One on One: Kym Frank on the OOH Eco-System

One on One: Kym Frank on the OOH Eco-System

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Kym Frank of Geopath on how data helps track and serve the audience for OOH

Location-Based Social Marketing

Location-Based Social Marketing

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A location awareness social platform will bridge the virtual and physical words

One on One: Collin Holmes Saw Big Opportunities in Local Search

One on One: Collin Holmes Saw Big Opportunities in Local Search

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Collin Holmes of Chatmeter explains the local brand management opportunities for major chains

The Monday Stack: The State of Marketing

The Monday Stack: The State of Marketing

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Our weekly column about marketing tech and ops

UK Location Intelligence Veteran Stakes US Claim

UK Location Intelligence Veteran Stakes US Claim

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Blis places an intriguing bet on the power of location intelligence to predict customer behavior

One on One: Connecting the Physical and Digital with Shobhit Shukla

One on One: Connecting the Physical and Digital with Shobhit Shukla

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Shobhit Shukla explains how Near evolved from a location to an ambient intelligence platform

Striking Matches with MaxPoint

Striking Matches with MaxPoint

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The CRM and matching software vendor catalyses audiences for the marketing eco-system

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

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xAd derives location intelligence from hundreds of millions of devices, and mines it for consumer intent

Data, Data Everywhere

Data, Data Everywhere

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Pitney Bowes' smarter city offering is a reminder that there are data-based business insights everywhere

Pitney Bowes Spreads its Data Wings

Pitney Bowes Spreads its Data Wings

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The global commerce technology company expands data management and analytics capabilities

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

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On how the weather impacts everything

Location, Location, (Virtual) Location

Location, Location, (Virtual) Location

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Real estate is about physical location. The virtual location of potential buyers is important too

Geolocation Marketing In the Not-To-Distant Future

Geolocation Marketing In the Not-To-Distant Future

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Smart lenses, ubiquitous ads, and stores knowing an incredible amount about you - all coming soon

One on One: Lewis Gersh on Turning Direct Mail Digital

One on One: Lewis Gersh on Turning Direct Mail Digital

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How Pebblepost is bringing an advanced digital tool-kit to traditional direct mail marketing

One on One: Consumers Moving Across the World, with Duncan McCall

One on One: Consumers Moving Across the World, with Duncan McCall

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Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior

Five Minutes With: John Coombs, CEO of Rover

Five Minutes With: John Coombs, CEO of Rover

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John Coombs of Toronto-based beacon platform Rover takes the temperature of location marketing

Location, Location, (Understanding) Location

Location, Location, (Understanding) Location

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Location marketing breaks down the barriers between digital and "real" world customer journeys

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

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