Location Marketing

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

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xAd derives location intelligence from hundreds of millions of devices, and mines it for consumer intent

Data, Data Everywhere

Data, Data Everywhere

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Pitney Bowes' smarter city offering is a reminder that there are data-based business insights everywhere

Pitney Bowes Spreads its Data Wings

Pitney Bowes Spreads its Data Wings

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The global commerce technology company expands data management and analytics capabilities

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

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On how the weather impacts everything

Location, Location, (Virtual) Location

Location, Location, (Virtual) Location

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Real estate is about physical location. The virtual location of potential buyers is important too

Geolocation Marketing In the Not-To-Distant Future

Geolocation Marketing In the Not-To-Distant Future

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Smart lenses, ubiquitous ads, and stores knowing an incredible amount about you - all coming soon

One on One: Lewis Gersh on Turning Direct Mail Digital

One on One: Lewis Gersh on Turning Direct Mail Digital

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How Pebblepost is bringing an advanced digital tool-kit to traditional direct mail marketing

One on One: Consumers Moving Across the World, with Duncan McCall

One on One: Consumers Moving Across the World, with Duncan McCall

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Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior

Five Minutes With: John Coombs, CEO of Rover

Five Minutes With: John Coombs, CEO of Rover

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John Coombs of Toronto-based beacon platform Rover takes the temperature of location marketing

Location, Location, (Understanding) Location

Location, Location, (Understanding) Location

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Location marketing breaks down the barriers between digital and "real" world customer journeys

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