Local.com to acquire soUno

Share this article:

Local.com Corp. has submitted a letter of intent to acquire soUno Directional Media Solutions LLC for $2.25 million in cash plus $6.75 million in Local.com common stock.

In addition, some soUno employees may be eligible for $4.5 million in cash and common stock over the two-year period following the closing.

SoUno, Tulsa, OK, is a provider of online yellow pages advertising to small businesses and has approximately 20 employees.

Local.com powers soUno's ad serving platform for account management purposes.

As a result of the transaction:

  • SoUno will be incorporated into Local.com
  • Local.com will provide soUno advertisers with premium placement on www.local.com.
  • SoUno will expand Local.com's direct marketing efforts in order to continue growing the number of proprietary local advertisers
  • New ad products will be co-developed, engineered by Local.com, and sold by soUno to small and midsized businesses
  • Local.com will develop new search engine marketing campaigns in order to complement soUno's marketing efforts

Neither company was available for comment at press time.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.