Local.com partners with MediaSpan

Share this article:

Local.com Corp. partnered with MediaSpan, a digital content management and online marketing solutions provider.

The partnership will provide Local.com's Local Connect search platform to more than 1,500 of MediaSpan's newspaper, television and radio clients. The company's clients include Reuters, Gannett, Scripps and Citadel/ABC Radio. 

The Local Connect platform allows regional media publishers to incorporate Local.com's search technology into their Web sites. “They get to leverage what they do best, which is basically to connect local advertisers with local consumers. We step in and say, here's the technology,” said Malcolm Lewis, VP and general manager, Private Label Local Search for Local.com.

These media companies are trusted local brands in their markets, Lewis said.

“It's very easy to expand that brand to include online,” he continued. He added that the partnership is a “complete turn-key solution” that generates new traffic, content and revenue.

“Not only do we pay them for the traffic by sharing some of the advertising revenues we generate from those pages, but we also allow them to create and sell enhanced business listings within the directory directly to local businesses,” Lewis said.

For example, if a media partner wants to sell enhanced business listings to a local plumber or local attorney, they can do that, he said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.