Local

SoLoMo-CoCoCo

SoLoMo-CoCoCo

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It's the portmanteau to end all portmanteaus: SoLoMo (social, local, mobile) now has two very important letters tacked on to the end of it: "Co" for "commerce."

Infographic: Marketers Lose Their Local Marketing Way

Infographic: Marketers Lose Their Local Marketing Way

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Ineffective measurements and VoC tactics can lead local marketers astray.

Transaction and experience: The twain must meet

Transaction and experience: The twain must meet

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Bad transactional experiences make people mad—but without a smart brand marketing plan in place it's unlikely consumers will be at the point of transaction at all.

Thinking local in global campaigns

Thinking local in global campaigns

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OgilvyOne Worldwide chairman and CEO Brian Fetherstonhaugh explains why global marketing required relevant local campaigns.

Determining the right local marketing mix for a national brand

Determining the right local marketing mix for a national brand

As a marketer, the pressure to more effectively attract customers in a challenging economy while communication channels are exploding makes for a daunting challenge.

Cox widens political advertising reach with Gannett partnership

Cox widens political advertising reach with Gannett partnership

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Cox Digital Solutions, an online advertising solutions firm, is partnering with Gannett, a media and marketing solutions company.

Pandora goes local with new ad platform

Pandora goes local with new ad platform

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Personalized radio service Pandora is launching a platform designed to allow local media companies to sell Pandora inventory combined with their own advertising products.

Sears personalizes with hyper-local e-commerce sites

Sears personalizes with hyper-local e-commerce sites

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Sears Holdings Corp. launched hyper-local shopping sites for all of their U.S. locations May 7, an initiative that's intended to drive online consumers into Sears stores, said Tom Aiello, division VP of marketing at Sears Holdings Management Corporation.

Brands go local, get social

Brands go local, get social

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Foursquare is a great way for marketers to offer incentives by implementing a discount for check-ins. I'm continuously surprised by the number of brands that don't take advantage of this easy opportunity.

Macy's transformation

Macy's transformation

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Retail icon Macy's refashions its flagship store and marketing strategy.

Google buys restaurant recommendation firm

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Google acquired personalized recommendation company Clever Sense, the company said on Dec. 13. A Google spokesperson declined to disclose terms of the acquisition.

Yelp files for $100 million IPO

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Local business reviews site Yelp filed for a $100 million initial public offering (IPO) on Nov. 17. The company plans to go public in 2012, according to documents filed with the U.S. Securities and Exchange Commission.

Report: Local social media ad spending to hit $2.3 billion by 2015

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U.S. local social media advertising spending will increase from $400 million in 2010 to $2.3 billion by 2015, according to a report released by research firm BIA/Kelsey on Nov. 14.

Report: More than half of local marketing efforts underperform

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Eighty-six percent of marketers intend to localize their marketing campaigns, according to a survey conducted by the Chief Marketing Officer (CMO) Council. Only 12% of respondents believe they have highly evolved local campaigns and analytics, and nearly 50% say their local campaigns have underperformed and need new strategic thinking.

Sears, Kmart launch digital, local advertising program

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Sears Holdings Corp. launched a digital advertising program on Oct. 26 that will offer consumers weekly circulars for hundreds of Sears and Kmart stores nationwide, said Tom Aiello, VP of public relations at Sears Holdings.

Wal-Mart launches 3,500 Facebook pages to distribute local offers

Wal-Mart launches 3,500 Facebook pages to distribute local offers

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Wal-Mart Stores launched approximately 3,500 store-specific Facebook pages that enable consumers to receive offers and updates from local Wal-Mart retail locations.

Google adds restaurant reviews giant Zagat to menu

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Google acquired restaurant reviews company Zagat on September 8. The Zagat team will continue to work at its New York office and retain its brand, products and services.

Realize email's potential in the 'mocial' era

Realize email's potential in the 'mocial' era

Two of email's great attributes are its flexibility and ability to deliver dynamically targeted messages in a one-to-one fashion.

Gannett to expand Yahoo partnership to all 19 broadcast markets

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Gannett Co. will expand its display advertising partnership with Yahoo to all of its broadcasting division's 19 markets by the first week of next February.

Mobile ad spending to increase 406% by 2015: BIA/Kelsey

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US mobile advertising spending will increase 406% from $790 million in 2010 to $4 billion in 2015, according to a forecast released June 23 from BIA/Kelsey. Local mobile advertising spending, which the advisory firm predicted will increase 600% from $404 million in 2010 to $2.8 billion in 2015, will drive the growth in large part.

Local online ad revenue to reach $42.5B by 2015: BIA/Kelsey

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Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report.

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