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Local Search

Report: More than half of local marketing efforts underperform

Juan Martinez October 31, 2011

Eighty-six percent of marketers intend to localize their marketing campaigns, according to a survey conducted by the Chief Marketing Officer (CMO) Council. Only 12% of respondents believe they have highly evolved local campaigns and analytics, and nearly 50% say their local campaigns have underperformed and need new strategic thinking.

Google adds restaurant reviews giant Zagat to menu

Tim Peterson September 08, 2011

Google acquired restaurant reviews company Zagat on September 8. The Zagat team will continue to work at its New York office and retain its brand, products and services.

Yellow Pages Association rebrands as Local Search Association

Tim Peterson April 17, 2011

Trade group the Yellow Pages Association will rebrand as the Local Search Association on April 18. The organization decided to change its name because a growing number of its members now work in digital search, said Negley Norton, president of the group.

Local online ad revenue to reach $42.5B by 2015: BIA/Kelsey

Frank Washkuch March 21, 2011

Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report.

Citysearch launches location-based deals aggregator for iPhone, Android

Juan Martinez February 15, 2011

Citysearch, a local online business guide, launched a location-based iPhone and Android app on February 15 that aggregates coupons and daily deals. Citysearch parent company CityGrind Media and third-party providers, such as Groupon and The DealMap, are participating in the program at launch.

Sites unite for local search offering to offset Google dominance

Kevin McKeefery December 30, 2010

A number of local-oriented companies are using tools developed by technology company Yext Inc. to improve small business listings on their sites, the Wall Street Journal reported.

Google to gobble up Groupon?

Rose Gordon November 30, 2010

Media reports suggest that Google has its eye on Groupon, the leading social buying site. Really it's more than an eye; it's about a more than $5 billion offer, according to All Things D's Kara Swisher.

Inject a dose of 'localism' into your next campaign

Steven Bisbee, president of Cogster November 15, 2010

Consumers recognize that their money is power and, in increasing numbers, they are beginning to embrace the collective impact of spending it in their own backyards.

Dex One to shut down Business.com

Shahnaz Mahmud November 11, 2010

Dex One Corporation began shutting down business search engine Business.com on November 10.

Yellowbook launches small business measurement, reputation management center

Mercedes Cardona October 28, 2010

Local search company Yellowbook launched a series of services on October 28 to help small businesses track social media activity and measure the results of their marketing efforts online.

Jump-start a local search marketing program

Bruce Crair, president and COO, Local.com August 30, 2010

The low-cost entry point, tracking capabilities and solid ROI of local search have made it a popular marketing tool for businesses that want to cost effectively target customers in a specific region. Here are some tips to maximize local search marketing.

RH Donnelley emerges from bankruptcy as Dex One

Nathan Golia February 02, 2010

Yellow Pages and local search company RH Donnelley emerged from Chapter 11 bankruptcy protection on February 1 under a new name: Dex One Corporation. The company will continue to offer its Dex-branded suite, which includes online and mobile search services, print yellow pages directories, voice-search platforms and pay-per-click networks.

Citysearch debuts local content, ad network

Mary Elizabeth Hurn February 01, 2010

Citysearch has launched CityGrid, a content and advertising network for local markets. The platform aggregates advertisers from company partners, enhances their listings' by adding Citysearch content and distributes it through a pay-per-performance ad engine to partner Web sites.

Five Questions for: Jim DeRouchey, president, InfoUSA Database Licensing at InfoGroup, about local search

Carol Krol September 08, 2009

InfoUSA Database Licensing, a division of InfoGroup, provides proprietary database services for value-added resellers. The company has recently announced content partnerships and expanded alliances with search companies such as Bing and V-Enable. DMNews chats with Jim DeRouchey, president of InfoUSA Database Licensing, about the challenges of local search and the company's strategy to meet that challenge, as well as its future plans.