Local Search Experiencing Strong Growth, with Google in the Lead

Share this article:

Local search is still climbing the ladder of success, as it continues to gain momentum, according to a recent study conducted by comScore Networks, Reston, VA.

Google is at the head of the game, making up 29.8 percent of all local searches for July of this year. Yahoo was not far behind with 29.2 percent.

The study found that the 63 percent of Internet users in the United States executed local search online in July, up a whopping 43 percent from the same time last year.

Forty-one percent of individuals conducting local search are most often looking for something near their home, 59 percent of these individuals said they were looking for something entertainment related. Fifty-two percent of local searchers said they use local search to find a business phone number.

Executing local searches very often results in a consumer taking action. In the second quarter of 2006 47 percent of local searchers visited a merchant as a result of performing the search at an earlier time.

For the PDF, please cut and paste the link into your browser:

http://www.dmnews.com/cms/lib/6672.pdf

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US