Local Marketing

Is Localizing Your Marketing Materials Really Necessary? (YES!)

Is Localizing Your Marketing Materials Really Necessary? (YES!)

In order to take advantage of regional opportunities in emerging markets, you need to be able to speak their language.

Small Business Marketing 101

Small Business Marketing 101

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10 ways small business owners can get their marketing strategies off the ground.

PlaceIQ Partners to Take Its Local Intel to Desktops

PlaceIQ Partners to Take Its Local Intel to Desktops

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Its agreement to tap into Tapad's Unify platform connects geo-located mobile campaigns with PCs.

5 Ways Marketers Can Improve Localization

5 Ways Marketers Can Improve Localization

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Experts discuss how marketers can leverage locality to improve personalization in today's increasingly connected world.

News Byte: Retailers Are Failing at Local Marketing

News Byte: Retailers Are Failing at Local Marketing

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Whole Foods, Walmart, and Verizon get passing grades, but most retailers are flunking at connecting with customers locally, a study claims.

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Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.