In order to take advantage of regional opportunities in emerging markets, you need to be able to speak their language.
10 ways small business owners can get their marketing strategies off the ground.
Its agreement to tap into Tapad's Unify platform connects geo-located mobile campaigns with PCs.
Experts discuss how marketers can leverage locality to improve personalization in today's increasingly connected world.
Whole Foods, Walmart, and Verizon get passing grades, but most retailers are flunking at connecting with customers locally, a study claims.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.