Local German Banks Finance Cyber Marketplace

Share this article:
MUENSTER, Germany -- A group of 20 local savings banks in North Rhine Westphalia has launched a clutch of local Web sites as a kind of virtual marketplace offering surfers local goods and services.


Enno Kamrath, who runs Marktplatz.de, said the banks wanted a virtual marketplace that provides outlets for local businesses in 20 towns between Muenster and Osnabrueck.


The project was launched in Osnabrueck 18 months ago and went live in the other towns in September. Shops and restaurants can advertise their wares online for modest fees -- 29 deutschmarks to 49 deutschmarks ($14 to $24).


Kamrath said demand for space was brisk because the Web offered a chance for regional exposure. One restaurant, Tennessee Mountain, advertises its genuine American food -- "more than just a hamburger."


He has a small editorial team that digs for local news across the region, and he uses material sent by customers. Schools, social clubs and associations also can participate.


Editors, he said, need to watch for any sexist or racist comment in the texts sent in. "With schools online, you can't afford to take any risks in that area," he said.


His company, financed by the local banks, is called Internet Marktplatz GmbH. Another local company, Axis AG, takes care of Web design and technical problems.


He also has a virtual "market lady" -- a cartoon figure designed to bring some fun into the cyber market, which has a reach of some 2 million people. Marktplatz looks to break even within two to three years.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.

This Earth Day, SodaStream Takes People to 'The Secret Continent'

This Earth Day, SodaStream Takes People to 'The ...

The promotional premise is garbage, of course—some 3.5 million tons of it floating in the Pacific, unbeknownst to millions of drinkers of bottled pop.

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.