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Local Business

Google buys restaurant recommendation firm

Tim Peterson December 13, 2011

Google acquired personalized recommendation company Clever Sense, the company said on Dec. 13. A Google spokesperson declined to disclose terms of the acquisition.

Yelp files for $100 million IPO

Tim Peterson November 17, 2011

Local business reviews site Yelp filed for a $100 million initial public offering (IPO) on Nov. 17. The company plans to go public in 2012, according to documents filed with the U.S. Securities and Exchange Commission.

Sears, Kmart launch digital, local advertising program

Juan Martinez October 26, 2011

Sears Holdings Corp. launched a digital advertising program on Oct. 26 that will offer consumers weekly circulars for hundreds of Sears and Kmart stores nationwide, said Tom Aiello, VP of public relations at Sears Holdings.

Wal-Mart launches 3,500 Facebook pages to distribute local offers

Juan Martinez October 11, 2011

Wal-Mart Stores launched approximately 3,500 store-specific Facebook pages that enable consumers to receive offers and updates from local Wal-Mart retail locations.

Google adds restaurant reviews giant Zagat to menu

Tim Peterson September 08, 2011

Google acquired restaurant reviews company Zagat on September 8. The Zagat team will continue to work at its New York office and retain its brand, products and services.

Gannett to expand Yahoo partnership to all 19 broadcast markets

Tim Peterson August 31, 2011

Gannett Co. will expand its display advertising partnership with Yahoo to all of its broadcasting division's 19 markets by the first week of next February.

Yellow Pages Association rebrands as Local Search Association

Tim Peterson April 17, 2011

Trade group the Yellow Pages Association will rebrand as the Local Search Association on April 18. The organization decided to change its name because a growing number of its members now work in digital search, said Negley Norton, president of the group.

Local online ad revenue to reach $42.5B by 2015: BIA/Kelsey

Frank Washkuch March 21, 2011

Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report.

Google to launch Groupon-like daily deals service

Juan Martinez January 21, 2011

Google is creating a US-only daily deals service and competitor to Groupon called Google Offers. Google reportedly tried to buy Groupon with a multibillion-dollar offer last month, but was rejected by the deals website.

Cox Digital buys IB Local Network

Esther D’Amico January 13, 2011

Cox Digital Solutions has acquired local digital marketing service provider IB Local Network, a division of Internet Broadcasting.

Inject a dose of 'localism' into your next campaign

Steven Bisbee, president of Cogster November 15, 2010

Consumers recognize that their money is power and, in increasing numbers, they are beginning to embrace the collective impact of spending it in their own backyards.

Web.com and Merchantcircle.com team up

August 19, 2009

Web.com, an online marketing company that caters to small businesses, and MerchantCircle.com, an online community of local business owners, announced the expansion of their existing partnership "to help improve the online visibility of local businesses," according to an announcement.