Local Business

Want to Support Your Community? Try Shopping!

Want to Support Your Community? Try Shopping!

Looking for an enjoyable way to spend an afternoon while supporting your community and the economy as a whole? Go shopping.

Determining the right local marketing mix for a national brand

Determining the right local marketing mix for a national brand

As a marketer, the pressure to more effectively attract customers in a challenging economy while communication channels are exploding makes for a daunting challenge.

Google buys restaurant recommendation firm

By

Google acquired personalized recommendation company Clever Sense, the company said on Dec. 13. A Google spokesperson declined to disclose terms of the acquisition.

Yelp files for $100 million IPO

By

Local business reviews site Yelp filed for a $100 million initial public offering (IPO) on Nov. 17. The company plans to go public in 2012, according to documents filed with the U.S. Securities and Exchange Commission.

Sears, Kmart launch digital, local advertising program

By

Sears Holdings Corp. launched a digital advertising program on Oct. 26 that will offer consumers weekly circulars for hundreds of Sears and Kmart stores nationwide, said Tom Aiello, VP of public relations at Sears Holdings.

Wal-Mart launches 3,500 Facebook pages to distribute local offers

Wal-Mart launches 3,500 Facebook pages to distribute local offers

By

Wal-Mart Stores launched approximately 3,500 store-specific Facebook pages that enable consumers to receive offers and updates from local Wal-Mart retail locations.

Google adds restaurant reviews giant Zagat to menu

By

Google acquired restaurant reviews company Zagat on September 8. The Zagat team will continue to work at its New York office and retain its brand, products and services.

Gannett to expand Yahoo partnership to all 19 broadcast markets

By

Gannett Co. will expand its display advertising partnership with Yahoo to all of its broadcasting division's 19 markets by the first week of next February.

Yellow Pages Association rebrands as Local Search Association

By

Trade group the Yellow Pages Association will rebrand as the Local Search Association on April 18. The organization decided to change its name because a growing number of its members now work in digital search, said Negley Norton, president of the group.

Local online ad revenue to reach $42.5B by 2015: BIA/Kelsey

By

Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report.

Google to launch Groupon-like daily deals service

By

Google is creating a US-only daily deals service and competitor to Groupon called Google Offers. Google reportedly tried to buy Groupon with a multibillion-dollar offer last month, but was rejected by the deals website.

Cox Digital buys IB Local Network

Cox Digital Solutions has acquired local digital marketing service provider IB Local Network, a division of Internet Broadcasting.

Inject a dose of 'localism' into your next campaign

Consumers recognize that their money is power and, in increasing numbers, they are beginning to embrace the collective impact of spending it in their own backyards.

Web.com and Merchantcircle.com team up

Web.com, an online marketing company that caters to small businesses, and MerchantCircle.com, an online community of local business owners, announced the expansion of their existing partnership "to help improve the online visibility of local businesses," according to an announcement.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.