LLKFB Wins Two Clients, Adds Unit

Share this article:
In the past two weeks, Lieber Levett Koenig Farese and Babcock, New York, has won two new assignments and has incorporated a new unit into its operations.


The new assignments, for Hayward Pool Products Inc., Elizabeth, NJ, and Dendrite Software, Morristown, NJ, are expected to bring combined billings of $7 million to $10 million to the agency, which is nearing its second anniversary.


As agency of record for Hayward Pool Products, LLKFB will handle consumer and trade advertising, sales and support materials and Web development.


For Dendrite Software, LLKFB will help raise the company's visibility in the United States through corporate advertising. Dendrite Software had been based in Australia before relocating to New Jersey.


Meanwhile, LLKFB, which considers itself a mainstream agency founded on the principles of direct marketing, has added an inhouse media planning and buying unit. The new unit will be dedicated to delivering the awareness generated by mainstream television with the accountability derived from DRTV.


The unit will be headed by Adam Komack, who comes to the agency from Williams Worldwide. Its services will be available to LLKFB clients as well as prospects solely interested in media services.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.