LLKFB Wins Long Distance Account

Share this article:
Long Distance International, Fort Lauderdale, FL, has named Lieber Levett Koenig Farese Babcock, New York, as its first agency of record for its $10 million account.


The company's products and services include domestic and long-distance service, casual calling, international callback, prepaid and account-based phone cards, toll-free calling and dedicated access for larger clients. The company was founded in 1993 and serves primarily small- to medium-sized businesses and residential customers in the United States and the United Kingdom. It currently reports annual revenues of $60 million and is in the process of expanding throughout Europe.


LDI has been looking for a marketing partner to oversee all communications for its products and services, said Richard Blume, the company's chief operating officer.


"With our recent capitalization, we are entering a major new stage of growth. We want to build a top-tier brand while meeting our aggressive growth goals," Blume said.


LLKFB will be responsible for strategy, development and production of advertising and collateral materials, media planning and buying, tracking of results, and Web site design and maintenance.


"It is a perfect situation for demonstrating how the principles of direct marketing can be applied to a broader array of communications services," said LLKFB chairman and CEO Bob Lieber.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.