In its most recent fiscal year, which ended with the close of February, LL Bean posted a 7.8% decrease in revenue, for a total of $1.5 billion, according to a company spokesperson.
The company expects sales will be down again in 2009 and is bracing for the liklihood of layoffs.
“We are working through the budget process now, and it appears” that layoffs will be taking place, according to Carolyn Beem, company spokesperson.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
Prudential Financial marketers climb down from the rock to make people understand why they don't plan for retirement instead of why they should.
But let's turn that frown upside down. Yes, marketing is hard, but there's also more opportunity for customer engagement now than ever, right?
"Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how?
