L.L. Bean to Shut Freeport Studio Catalog

Share this article:
Cataloger L.L. Bean said it will close its Freeport Studio business because of lower-than-expected revenues.


The catalog and store operation was marketed as "a cut above casual" and targeted professional women.


Fewer than 100 jobs will be affected by the shutdown, according to Freeport, ME-based L.L. Bean.


At its height in 2000 -- following a disappointing launch in 1999 -- Freeport Studio represented 5 percent of L.L. Bean's business.


Freeport Studio will be closed in phases. Its last catalog is scheduled to drop in January. Its factory stores in Portland, ME, and North Conway, NH, along with its boutique at L.L. Bean's flagship store, will continue operations until mid-January.


Return on investment and consumer demand did not meet expectations, L.L. Bean said.


Some items in the Freeport Studio catalog will be incorporated into L.L. Bean's core business.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.