L.L. Bean Opens Store Outside Philadelphia

Share this article:
Multichannel retailer L.L. Bean opened its third store outside of its home state of Maine last week as it established a presence in the Philadelphia area with a 30,000-square-foot location at The Promenade at Sagemore in Marlton, NJ.


The company, which launched its retail expansion plan two years ago, said 250,000 L.L. Bean customers live within a 25-mile radius. In addition to the company's flagship location in Freeport, ME, the company has a 75,000-square-foot store at Tysons Corner Center in McLean, VA, and a 30,000-square-foot location at The Mall in Columbia, Columbia, MD.


Other stores in the Promenade at Sagemore include Coldwater Creek, Joseph Banks, Talbots and Organized Living.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.