L.L. Bean opens first Midwest storearticle featuring an interview with L.L. Bean’s VP of retail real estate and marketing Mary Lou Kelley about the company’s retail strategy.
The new 30,000-square-foot store at the Arboretum of South Barrington is decorated with canoes and fishing poles in an attempt to convey a sense of the brand’s home state, Maine. Ninety-minute demonstrations on kayaking or fly fishing are also offered.
A second Midwest store is scheduled to open in Skokie, Illinois, in November. L.L. Bean is reportedly also searching for two more locations in the Chicago area.