Direct Line Blog

L.L. Bean opens first Midwest store

Share this article:
L.L. Bean’s first Midwest store opened September 12, reports the Chicago Tribune in an article featuring an interview with L.L. Bean’s VP of retail real estate and marketing Mary Lou Kelley about the company’s retail strategy.

The new 30,000-square-foot store at the Arboretum of South Barrington is decorated with canoes and fishing poles in an attempt to convey a sense of the brand’s home state, Maine. Ninety-minute demonstrations on kayaking or fly fishing are also offered.

A second Midwest store is scheduled to open in Skokie, Illinois, in November. L.L. Bean is reportedly also searching for two more locations in the Chicago area.
Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, ...

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.