L.L. Bean Hitting the Slopes

Share this article:
In a move intended to help expand its presence in the outerwear market, L.L. Bean will be the official outerwear supplier to eight ski resorts starting this fall, the Freeport, ME-based cataloger reported yesterday.


The partnership with American Skiing Co. -- which operates Killington, Steamboat, Mount Snow and other snowboard and skiing resorts -- is one of a series of initiatives meant to increase the exposure of L.L. Bean outerwear in the alpine ski and snowboard market, according to a company statement.


"We have survey data that ranks L.L. Bean No. 1 among outerwear retailers in unaided consumer awareness. That's a foundation we can build on," L.L. Bean outerwear vice president/merchandising manager Greg Houser said in the statement.


L.L. Bean's product developers and designers are working with ASC staff members to develop a complete outerwear line for all on-snow resort employees. A version of the line will be available to consumers this fall as part of L.L. Bean's new Gore-Tex/Primaloft Mountain Pro Series.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.