L.L. Bean Goes High and Low

Share this article:
L.L. Bean, Freeport, ME, dropped a special holiday catalog the first week of December with hundreds of items less than $50 and five more than $1,000.


The 88-page catalog marks the first time Bean has consolidated less than $50 merchandise in one book.


"This catalog is a subtle change in our merchandising strategy,'' said spokeswoman Jolene McGowan. "We wanted to emphasize value and get reaction to the higher priced items.''


The specialty items are a canoe set, bird feeder, telescope, leather furniture set and children's play center.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.