L.L. Bean Gets Active With New Catalog

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Cataloger L.L. Bean entered the growing active women's category -- which includes catalogs from Activa and Nike Women -- with the introduction of Everyday Adventures for Women.


"This catalog represents the best of what L.L. Bean has to offer the active woman in a single catalog resource," said Rich Donaldson, spokesman for the Freeport, ME, company.


The 88-page book mailed last week to active women and mothers. Prices range from $8 for a water bottle to $299 for a bike. But the emphasis is on apparel for the active woman's lifestyle, from everyday wear, including jeans, to yoga, cycling, walking, hiking and swimming items.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters





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