L.L. Bean Gets Active With New Catalog

Cataloger L.L. Bean entered the growing active women's category -- which includes catalogs from Activa and Nike Women -- with the introduction of Everyday Adventures for Women.


"This catalog represents the best of what L.L. Bean has to offer the active woman in a single catalog resource," said Rich Donaldson, spokesman for the Freeport, ME, company.


The 88-page book mailed last week to active women and mothers. Prices range from $8 for a water bottle to $299 for a bike. But the emphasis is on apparel for the active woman's lifestyle, from everyday wear, including jeans, to yoga, cycling, walking, hiking and swimming items.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters





You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

OneTouchPoint

OneTouchPoint

OneTouchPoint is a single source provider of strategic, integrated and multi-channel direct marketing ...