L.L. Bean Achieves Record Net Sales for 2003

Share this article:
Net sales at L.L. Bean for the 2003 fiscal year ending Feb. 28 were $1.2 billion, up 10 percent from 2002, the company announced March 13.


The Freeport, ME, company cited improvements in pricing, retail merchandising, catalog marketing and lower liquidation costs. L.L. Bean generated its largest year-over-year sales increase since 1995. Its previous high for annual net sales was $1.14 billion in 2001.


Sales in all channels rose, with the e-commerce and retail divisions gaining 26 percent and 12 percent, respectively.


The company produced its best December in history, up 8 percent over 2002.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.