L.L. Bean Achieves Record Net Sales for 2003

Share this article:
Net sales at L.L. Bean for the 2003 fiscal year ending Feb. 28 were $1.2 billion, up 10 percent from 2002, the company announced March 13.


The Freeport, ME, company cited improvements in pricing, retail merchandising, catalog marketing and lower liquidation costs. L.L. Bean generated its largest year-over-year sales increase since 1995. Its previous high for annual net sales was $1.14 billion in 2001.


Sales in all channels rose, with the e-commerce and retail divisions gaining 26 percent and 12 percent, respectively.


The company produced its best December in history, up 8 percent over 2002.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.