L.L. Bean Account Goes to Mullen

Share this article:
L.L. Bean, Freeport, ME, last week selected Mullen Advertising as its new agency. Billings are reportedly $20 million. L.L. Bean said it chose Mullen because of its branding perspectives, creative talent and experience with outdoor-oriented companies. Mullen had worked with outdoor brands Timberland, Swiss Army and Malden Mills, makers of the Polartec clothing material. The assignment will include television, print, direct marketing and media buying, Mullen said. The account was previously handled by Bronner Slosberg Humphrey, Boston.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.