Liz Claiborne taps Responsys for e-mail services

Share this article:

Leading fashion retailer Liz Claiborne Inc. has selected Responsys for its e-mail marketing services.

The Responsys e-mail platform will be used with www.lizclaiborne.com to target shoppers with marketing messages.

"They really want to reach out to their customers on a more individualized basis to create a more rewarding experience on the Liz Claiborne Web site," said Jeff Hassemer, director of product marketing for Responsys.

"This move was really about taking the next level jump in their e-mail, to make it more personalized with dynamic content, and easier with segmentation," he said.

The Responsys platform is already pre-integrated with Liz Claiborne's e-commerce site, which is powered by GSI, and its Web analytics platform powered by Omniture, so there was no integration process. With these systems working together, the customer behavior information is aggregated into one system.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

Here's an 80-20 Rule for Emailers to Stop Following

Here's an 80-20 Rule for Emailers to Stop ...

Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.