Liz Claiborne taps Responsys for e-mail services

Share this article:

Leading fashion retailer Liz Claiborne Inc. has selected Responsys for its e-mail marketing services.

The Responsys e-mail platform will be used with www.lizclaiborne.com to target shoppers with marketing messages.

"They really want to reach out to their customers on a more individualized basis to create a more rewarding experience on the Liz Claiborne Web site," said Jeff Hassemer, director of product marketing for Responsys.

"This move was really about taking the next level jump in their e-mail, to make it more personalized with dynamic content, and easier with segmentation," he said.

The Responsys platform is already pre-integrated with Liz Claiborne's e-commerce site, which is powered by GSI, and its Web analytics platform powered by Omniture, so there was no integration process. With these systems working together, the customer behavior information is aggregated into one system.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for ...

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the ...

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.