Direct Line Blog

Liz Claiborne, PetSmart step back from ancillary brands

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A couple of multichannel merchants reporting financial results today also had brand-related news.

Liz Claiborne Inc. said it made the decision during the fourth quarter to close its Elisabeth plus-size apparel concept. A message on the Elisabeth Web site, www.elisabeth.com, says all of the stores will be closed over the next month but that e-commerce site will continue to operate.

PetSmart Inc., www.petsmart.com, announced plans to exit the State Line Tack horse business, which includes 180 departments inside PetSmart stores. It is also exploring strategic opportunities for its State Line Tack horse catalog and e-commerce operation. The company said it reached this decision based on its findings that the horse business operates differently than its core pet business, attracts a different customer and doesn’t perform as well.

--Posted by Chantal Tode
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