When it comes to communicating with brands, customers move to their own beat.
Companies must provide seamless customer experiences across all marketing and service channels if they hope to make it into the winner's circle.
Millennials add entertainment, not brand engagement, to their grocery shopping.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.