Live from DMA2013: Winterberry Group's 2014 Forecast

Share this article:

What will be the big marketing trends to watch for in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions with Direct Marketing News Editor-in-Chief Ginger Conlon in advance of his presentation at DMA2013 in Chicago.

Top of the list? Biegel says programmatic marketing will start to automate media buying. He also says next year will see the proliferation of a new job title: director of content. The role of content marketing will only continue to grow in 2014.

For more DMA coverage, check out dmnews.com/DMA2013.

Share this article:
close

Next Article in Marketing Strategy

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Marketing Strategy

As CMOs and CIOs Collaborate, There Will Be Growing Pains

As CMOs and CIOs Collaborate, There Will Be ...

The two chiefs are working closer than ever, but are they working well?

Getting Religious About Customer Psychology

Getting Religious About Customer Psychology

Does your brand have a devoted following?

Creativity Should Always Be Full Throttle

Creativity Should Always Be Full Throttle

Want your marketing to stand out? Be bold, distinct, and relevant.