Live from DMA2013: It's All About Data-Driven Marketing

Share this article:

According to the 2013 Teradata study "Data-Driven Marketing," a full 78% of marketers feel the pressure to be more data-driven.

Data isn't going away, says Lisa Arthur, CMO of Teradata Applications, who dropped by the Direct Marketing News booth at DMA2013 in Chicago to talk about the need for CMOs to become more holistic in their data-driven approach to marketing. Arthur also shares advice for how CMOs can work more collaboratively with their colleagues in IT.

If CMOs and CIOs can't get along, the road to data-driven marketing will be paved with heartache.

Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.