Live from DMA2013: It's All About Data-Driven Marketing

Share this article:

According to the 2013 Teradata study "Data-Driven Marketing," a full 78% of marketers feel the pressure to be more data-driven.

Data isn't going away, says Lisa Arthur, CMO of Teradata Applications, who dropped by the Direct Marketing News booth at DMA2013 in Chicago to talk about the need for CMOs to become more holistic in their data-driven approach to marketing. Arthur also shares advice for how CMOs can work more collaboratively with their colleagues in IT.

If CMOs and CIOs can't get along, the road to data-driven marketing will be paved with heartache.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.