Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness

Share this article:
v

What can marketers do to improve their effectiveness and, consequently, their ROI? David Lowndes, director of product marketing at Iron Mountain, stopped by the Direct Marketing News booth at DMA2013 in Chicago to talk efficiency, effectiveness, and compliance.

Says Lowndes: It's all about the right combination of relevance, personalization, timing, and format.

Get more DMA 2013 coverage at dmnews.com/DMA2013.

Share this article:
close

Next Article in Marketing Strategy

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Marketing Strategy

Inbound Marketing Is a Work in Progress

Inbound Marketing Is a Work in Progress

Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.

LeBron, Kevin, and Content Marketing Risks

LeBron, Kevin, and Content Marketing Risks

Content marketing is evolving into media-like publishing for some brands. Are marketers on the ball?

CarMax Announces New CMO

CarMax Announces New CMO

Jim Lyski will now head marketing at the used car retailer.