Live from DMA2012: The Agency Inside Harte-Hanks

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Michelle Fitzpatrick, VP of strategy and insight at The Agency Inside Harte-Hanks takes a moment to discuss multichannel strategy at the 2012 Direct Marketing Association show in Las Vegas.

Fitzpatrick recommends meeting consumers where they areā€”and in today's multichannel environment, that means meeting them everywhere, because consumers are using all channels. The question for marketers is not "Where should I be?" but rather, "What should my strategy be?"


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