It's a multichannel world. Direct Marketing News editor-in-chief Ginger Conlon took some time to chat with MeritDirect CEO Rob Sanchez at the 2012 Direct Marketing Association show in Las Vegas about what it takes for marketers to be successful in an integrated environment.
Sanchez advises using a unified database. Avoid those silos. Also avoid homogenizing data sets. What works when reaching out to hog farmers isn't going to work when targeting IT professionals.
KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...
Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
Leveraging Big Data for better prospecting and improved conversion rates.
Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
