Live from DMA 2012: What's exciting about direct right now?

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Direct marketing is evolving. No one can argue with that—so we polled some attendees at the 2012 Direct Marketing Association show in Vegas to see what's really floating their respective boats.

We spoke with Marcy Samet, SVP and managing director at MRM, and John Sisson, president of Universal Wilde.


More Direct Cut.

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