Advertising Week kicks off today and with it comes the annual Walk of Fame event in which this years best commerical icons take the stage. This year includes a couple of classic characters such as Smokey the Bear, Little Debbie, the Michelin Man, the Jolly Green Giant and the California Raisins. There are also a few newer players including the Verizon guy aka "Test Man," the AOL Running Man and Burger King's King. Vote on your favorite here.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
