Lists

List leader outlines back to basics strategy for recovery

Lauren Bell July 09, 2009

A focus on margins, efficient data systems, solid analytics and customer service are among the essential components necessary for marketers to grow and profit during the economic recession, according to Donald Libey, president of Libey Inc., the keynote speaker on July 9 at the MeritDirect Co-op, an annual meeting for clients and members of the list world. Libey was optimistic about the future.
 

NextMark Q2 report on datacard quality reveals perfect scores galore

Nathan Golia July 09, 2009

Edith Roman and ePostDirect, as well as Complete Mailing Lists, all achieved perfect scores in in the 500-plus managed lists category, according to NextMark Inc., which published its second quarter 2009 Data Card Quality Report on July 9.
 

ECost.com PIP

July 09, 2009

New insert program — ECost.com PIP — TPB Media Services Ltd. — Inserts are placed into packages from eCOST.com, a multicategory online discount retailer new, close-out and recertified brand-name merchandise for consumers and small business buyers. Average age of buyers is 40 and their average household income is $85,000. Prospects on the file are 75% male and make an average purchase of $250.
 

Economist Expired Records

July 09, 2009

New list — Economist Expired Records — Cornerstone Group of Companies — This file contains expired subscribers to one of the world's most authoritative and influential publications. Median age of readers is 45, with an average household net worth of $159,000. Fifty-four percent of prospects are senior business executives, 92% are college graduates, 54% have post graduate degrees and 90% are married.
 

DestinationMaternity.com Families E-mail Masterfile

July 09, 2009

New e-mail list — DestinationMaternity.com Families E-mail Masterfile — Adrea Rubin Management — This file contains customers from Motherhood Maternity, A Pea in the Pod and Destination Maternity who have signed up for the Perks program. These families with children have elected to receive special offers, products and services that will help them as they start new families or expand their existing families.
 

FormSend Tax, Legal, Real Estate and Business Email Masterfile

July 08, 2009

New e-mail list — FormSend Tax, Legal, Real Estate and Business Email Masterfile — MetaResponse Group — This file contains individuals at their home office or small business who are actively researching and downloading tax, legal, business, and real estate forms.
 

Cash for Clunkers Prospects — ICS Self-Reported Automotive Masterfile Mailing List

July 08, 2009

New list — Cash for Clunkers Prospects — ICS Self-Reported Automotive Masterfile Mailing List — ICS Marketing Support Services — This file contains vehicle owners with model years between 1995 and 2002. It has been specifically designed to target consumers who may take advantage of the "Cash for Clunkers" bill.
 

Need $1500 Fast

July 08, 2009

New list — Need $1500 Fast — Data Lists Services — This file contains people who have applied for a payday loan advance of up to $1500 online. Suggested usage includes secured and unsecured credit card offers, debt consolidation offers, catalog card offers, financial services, sweepstakes players and business opportunities.
 

SMS gets Gevalia Kaffe list

July 07, 2009

Specialist Marketing Services has been awarded management of the Gevalia Kaffe files. Buyers on this file have responded to a trial home delivery offer of two half-pound packages of coffee along with a free stainless steel coffeemaker for an introductory price of $10 to $25.
 

Legacy Learning System's Instructional Course Masterfile

July 07, 2009

New list — Legacy Learning System's Instructional Course Masterfile — Infomat — Description: This file contains motivated individuals who have placed orders online for comprehensive courses consisting of audio CDs, DVDs, printed materials and online support, priced from $219 to $249.
 

Sports Medicine Professionals

July 07, 2009

New list — Sports Medicine Professionals — Fred Woolf List Co. — This file contains professionals who specialize in the diagnosis, treatment, care and prevention of injuries sustained by both professional and amateur athletes.
 

American Humane Association

July 07, 2009

New management — American Humane Association — Trinity Direct — This file contains donors to a nonprofit membership organization that aims to protect children and animals from cruelty, abuse, neglect and exploitation. Average donation is $16.00.
 

AM/Direct gets 1-800-Flowers.com inserts

July 06, 2009

AM/Direct, the multichannel division of Direct Media Millard, has been appointed manager for the corporate insert media properties of 1-800-Flowers.com Inc. programs. These include 1-800-Flowers.com, Plow & Hearth and HearthSong.
 

Pizza, Pasta & Italian Restaurants

July 03, 2009

New list — Pizza, Pasta & Italian Restaurants — CHD Expert — This file contains restaurants specializing in Italian food, pizzas and pastas. These operators can either be full-service restaurants, with a relatively broad menu along with table, counter and/or booth service and a wait staff or limited-service, at which patrons generally order or select items and pay before eating.
 

Quartz Promotions Sweepstakes Responders

July 03, 2009

New list — Quartz Promotions Sweepstakes Responders — List Services Corp. — This file contains direct mail buyers who responded to enter a sweepstakes via a postcard mailing. They've purchased a variety of products including jewelry, magazine subscriptions and general merchandise and more. The file is 55% female.
 

Maravedis Media Telecom Research Online Email

July 03, 2009

New e-mail list — Maravedis Media Telecom Research Online Email — Kroll Direct Marketing — This file contains telecom service providers, manufacturers, systems integrators, investors and regulators who are subscribers and buyers of Maravedis products and services. They research, specify and buy highly sophisticated technology, equipment and services and rely on Maravedis to make these purchasing decisions.
 

New car lovers list available

July 02, 2009

Worldata has begun managing the 64,000-name list of auto race enthusiast available through the SportsFanReview.com. Races such as NASCAR, Indy 500, Busch series, stock car and dragster are discussed and attended by the consumers on this list. SportsFanReview.com highlights significant details about national and international games, college and professional teams and features blogs and opinions about sports, along with general news of wins, losses, championships and player information.
 

Gourmet Food Mail Order Buyers

July 02, 2009

New list — Gourmet Food Mail Order Buyers — Dataline — This file contains buyers who have purchased gourmet food items from leading catalogers either directly from the catalog or online. Purchases include specialty food and beverage products, such as bakery items, fruits, nuts and cheese, coffee and tea and gift baskets.
 

Babies and More! At E-mail Address

July 02, 2009

New e-mail list — Babies and More! At E-mail Address — Lighthouse List — This file contains respondents to a family health survey answering questions about pregnancy and other specific family health issues. Information on baby products was also included in the survey.
 

How to target the wealthiest buyers

Michael Gale, CEO, Strategic Oxygen July 01, 2009

While many financial institutions are struggling, one sector remains hot: wealth management. Targeting prospects with dollars to manage is critical to success and, at the same time, more difficult than ever because people are looking to new influencers and new sources of information to help them make investment decisions.
 

Crain's Chicago Business Email

July 01, 2009

New e-mail list — Crain's Chicago Business Email — MeritDirect — This file contains Chicago-area business leaders and executives. They are also affluent consumers.
 

DirectSelect International Business Masterfile

July 01, 2009

New list — DirectSelect International Business Masterfile — Estee Marketing Group — This file contains people who live in 75 countries and work in such industries as manufacturing, retail, food services, farming, air transportation, computer/electronics, automotive, and many more. Suggested usage includes industry-related newsletters and publications as well as credit offers, industry related supplies, investment and insurance offers. This file is 85% male.
 

Great American Products Cardio Health Buyers

July 01, 2009

New management — Great American Products Cardio Health Buyers — Macromark — This file contains an audience with an average age over 50 that has responded to a package insert offer, a space ad, radio, direct mail or TV commercial which directed the consumer to call an 800 number to purchase a cardio health supplement.
 

Owners of iPods & MP3 Players

June 30, 2009

New list — Owners of iPods & MP3 Players — eTargetMedia.com Inc. — This file contains savvy Internet users who like to download music online. These consumers are interested in music downloads, CDs and concerts. They also enjoy receiving entertainment information and promotional offers for their MP3 players and accessories.
 

Pre-Movers

June 30, 2009

New list — Pre-Movers — List Service Direct Inc. — This file contains homeowners who are selling their homes and preparing to move into a new home, condo, townhouse or apartment within 90 days from when the records are added to the file. It is compiled from a variety of national homes for sale by owners, newspaper listings, online sites, direct mail and telemarketing response, as well as proprietary sources.
 

Joseph Turner

June 30, 2009

New list — Joseph Turner — Ballard Direct — This file contains buyers from the Joseph Turner catalog, which attracts upscale men with an eye for style, quality and value. Spending an average of $160, these buyers purchase shirts, ties, blazers, suits, shoes and outerwear. Virtually all pay by credit card.
 

New cell phone list available

June 30, 2009

List Service Direct has introduced the Cell Phone Database. The file contains cell phone owners who have opted in for third-party offers.
 

MeritDirect acquires Mail Marketing Incorporated

Lauren Bell June 29, 2009

MeritDirect announced on June 26 it will acquire list management company Mail Marketing Incorporated (MMI). Terms of the deal were not disclosed. Merit adds more than 350 list management properties to its business through the deal, which is effective July 1.
 

Plastics Hotline

June 29, 2009

New list — Plastics Hotline — The Information Refinery — This file contains readers of a weekly marketing publication geared toward plastics industry professionals. Injection molders, extruders, blow molders, recyclers, fabricators, thermo formers, and compression molders read Plastics Hotline to keep current on new and reconditioned plastics machinery, equipment and materials for sale.
 

Council of Residential Specialists

June 29, 2009

New list — Council of Residential Specialists — Infocus — This file contains Council of Residential Specialists Designees. These realtors earn a median income of $85,000 annually, average a total of 21 transactions per year with gross sales of $3.2 million annually, have worked in residential real estate an average of 20 years, and are, on average, 58 years old.
 

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