Lists

Focus USA releases insurance list

November 05, 2009

Focus USA released the ActionBase Auto Insurance Renewal Dates list to the market November 4. This file includes postal and phone records of auto owners by the month their auto insurance is due to expire.
 

Dunhill releases three lists

November 02, 2009

Dunhill International List Co. has released three new files: Children's Product Buyers, Consultants and Consulting Organizations and Research Libraries.
 

InfoGroup chair: No decision yet on company sale

Nathan Golia November 02, 2009

InfoGroup Chairman Roger Siboni said in a November 1 statement that the company's management has "made no decision to sell the company." The press release came one day after the Omaha World-Herald reported that at least 33 potential bidders have expressed interest in the firm to its financial advisor, Evercore Partners.
 

Amsterdam Printing awards Statlistics masterfile management

October 30, 2009

Amsterdam Printing, a catalog retailer of stationery and office products, awarded Statlistics management of its masterfile, effective November 1.
 

List Services Corp. manages IvoryWhite list

October 29, 2009

IvoryWhite awarded List Services Corp. management of its Eyepothesis Beauty Product Buyers from IvoryWhite list on October 27. These buyers — 70% of whom are women — purchased a beauty product through DRTV, spending $129.99 on average.
 

Infocus awarded accountant list

October 28, 2009

The Institute of Management Accountants awarded Infocus management of its member list October 27. The previous list manager was Aggressive List Management.
 

Catholic Lay Leaders At Home Address

October 27, 2009

New list — Catholic Lay Leaders At Home Address — Mary Elizabeth Granger and Associates — This file contains practicing Catholics, actively involved in their church, by ministry category, if applicable. These committed Catholics hold either paid or volunteer positions in their parish council or in the parish school. Average age is 53; average income, $62,646.
 

Orchard Brands Lifestyle Ride-Along

October 26, 2009

New insert program — Orchard Brands Lifestyle Ride-Along — PlusMedia — This file contains mostly women who shop the Orchard Brands family of catalogs. They are generally homeowners over age 55 with a household income above $50,000.
 

Dedicated Charitable Donors

October 26, 2009

New list — Dedicated Charitable Donors — Robertson Mailing List Company — This file contains donors to conservative and/or Republican organizations. A high percentage are seniors.
 

Worldata managing small business file

October 26, 2009

ManagingSmallBiz.com awarded Worldata management of its postal and e-mail lists on October 23. These files contain small and midsize businesses owners throughout the US who have opted in for e-mail newsletters about industry trends and management tactics.
 

MeritDirect launches b-to-b database

October 19, 2009

MeritDirect introduced the OmniChannelBASE business-to-business file on October 19. The file contains postal, phone and e-mail information for businesses and business executives across several industries.
 

Statlistics gets HCPro masterfile

October 16, 2009

HCPro awarded Statlistics management of its masterfile on October 1. The file is culled from readers of HCPro's products, which include 'HealthLeaders' magazine, newsletters, e-newsletters, webinars, books and videos, and seminars and conferences. All relate to healthcare regulation and healthcare compliance.
 

DMM gets My Twinn list management

October 15, 2009

Direct Media Millard took over management of the My Twinn catalog buyers list on October 1. The list company also is handling customer acquisition and analytics for My Twinn.
 

Home Sweet Homeowner Details

October 13, 2009

New list — Home Sweet Homeowner Details — ListAbility Inc. — This file contains people who own their own homes. Demographic, property value and mortgage information is available. It is collected from local authorities.
 

Swinging Seniors

October 12, 2009

New list — Swinging Seniors — Listdata Management Services — This file contains paid subscribers to dating sites geared toward seniors. All initially join for free, but most pay to upgrade to "swinging senior" status. The file is 48% male. Prospects have an average income of $50,000.
 

G. Neil HR Buyers Masterfile

October 12, 2009

New list — G. Neil HR Buyers Masterfile — Direct Media — This file contains professionals who handle all aspects of personnel management. These include HR directors, HR managers, personnel managers, training and development professionals, payroll managers, sales and marketing managers and department heads.
 

Jewish Heritage for the Blind

October 12, 2009

New list — Jewish Heritage for the Blind — Negev Direct Marketing — This file contains donors to an organization that offers opportunities to the Jewish blind and visually impaired.
 

Lighthouse releases cell phone list

October 12, 2009

Lighthouse List introduced the LivePath LEC Prospects & Opt-in Wireless Numbers list to the market this month. This file contains ad network buyers who have purchased from a variety of Web sites with a bank card. They've also consented for third-party marketers and partners to call their cell phones.
 

Trinity Direct introduces five lists

October 08, 2009

Trinity Direct has released five lists: Pet Owners Who Contribute to Animal Causes, Religious Donors to Physical Challenges Appeals, Catholic Children's Continuity Book Buyers, Givers to the "Greening" of America and Cure Seekers: Contributors to Health Causes.
 

Focus USA releases tanning list

October 07, 2009

Focus USA has introduced the DatAdvantage EMAIL - Lookin' Good - Tanning Salon Members list to the market. This file contains e-mail addresses for individuals who visit a tanning salon an average of once a week.
 

RMI releases heart product buyers list

October 06, 2009

RMI introduced the Miracle Breakthrough Labs Healthy Heart list to the market on September 28. Buyers have purchased EDTA Mega Plus and other related supplements to reduce cholesterol levels, high blood pressure and the risk of heart attack and stroke.
 

Dunhill releases three lists

October 06, 2009

Dunhill International List introduced three lists to the market on September 29: Lawyers—Masterfile, Builder and Contractor Executives and Property Right of Way Agents.
 

SGA Executive Tracker awards Worldata list management

October 05, 2009

Effective October 5, Worldata is the manager of the SGA Executive Tracker postal, phone and e-mail lists. This file reaches SGA's database of CFOs, HR directors, technology administrators and other executives across several industries, including marketing, engineering, finance and IT.
 

Medicus Golf Buyers Masterfile

October 01, 2009

New list — Medicus Golf Buyers Masterfile — McCarthy Media Group — This file contains serious golfers. Suggested usage includes magazines, associations, retail, catalogs, travel and contests. These prospects are 89% male.
 

Belardi/Ostroy awarded Restoration Hardware lists

October 01, 2009

Restoration Hardware awarded Belardi/Ostroy management of its list of catalog buyers, effective October 1. Millard Group, now Direct Media Millard, was the previous manager. The appointment includes the core buyers list as well the Z-24 Enhanced and Canadian Buyer files.
 

SMD awarded suite of insert programs

September 30, 2009

SMD Media Services has been awarded insert media management of the Engineering Services & Products Company package insert and blow-in programs. Marketers can choose blow-ins for five different catalogs or a combined package insert program.
 

True North introduces insert program

September 29, 2009

True North List Marketing introduced the Chicago Tribune Billing Statement Program to the market this month. Inserts accompany the billing statements sent to 'Chicago Tribune' subscribers. Subscribers are 54% male and spend an average of $143 on subscriptions.
 

Caring Cancer Contributors

September 28, 2009

New list — Caring Cancer Contributors — National Fundraising Lists — This file contains donors who have shown their support for national cancer causes. They have funded programs that increase public awareness of the causes of cancer, early detection and prevention, provide support to cancer victims, and also fund treatment and research projects.
 

Walter Karl releases list of professionals to market

September 28, 2009

Walter Karl has introduced the WorkforcePros Multi-Channel list to the market. This file contains postal and e-mail addresses, as well as phone numbers, for working professionals. It is selectable by job function, age, marital status and yearly income.
 

Davenport & Associates — Japan

September 25, 2009

New list — Davenport & Associates - Japan — List Services Corp. — This file contains Japanese sweepstakes enthusiasts. They have responded to a direct mail promotion and paid 3,000 yen to enter. The file is 60% female.
 

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