Lists And Databases

InfoGroup chair: No decision yet on company sale

Nathan Golia November 02, 2009

InfoGroup Chairman Roger Siboni said in a November 1 statement that the company's management has "made no decision to sell the company." The press release came one day after the Omaha World-Herald reported that at least 33 potential bidders have expressed interest in the firm to its financial advisor, Evercore Partners.
 

Minority and Women Owned Businesses

September 28, 2009

New list — Minority and Women Owned Businesses — ListAbility Inc. — This file contains businesses owned by minorities and women. It is sourced through directories, government filings, office financing and other information. Suggested usage includes insurance, real estate, financing and office supplies.
 

Pain Free for Life Book and Product Buyers

September 28, 2009

New list — Pain Free for Life Book and Product Buyers — Country Marketing Ltd. — This file contains buyers of the Pain Free for Life book and its companion product Biotape. Prospects are 59% female and fall into an age range between 30 and 50. These middle-income individuals spent an average of $40. The file is sourced through direct mail, TV and telemarketing.
 

South Eastern Book Company

August 31, 2009

New insert program — South Eastern Book Company PIP — Stanton Direct Marketing — Inserts are placed in shipments from the South Eastern Book Company. All buyers from the company are college students.
 

Service providers work to fill voids in ZIP data

Nathan Golia July 29, 2009

With pressures from falling sales to rising postal rates forcing marketers to be more accurate with their direct mail programs, geographic data service providers are competing to offer the best ZIP code and carrier route data in ways mailers can easily apply to their campaigns. Two of these companies, MarketMaps and Maponics, have launched new ZIP code data suites this month to address marketers' targeting and compatibility needs.
 

Summer List Price Index shows e-mail faltering, others stable

Lauren Bell July 22, 2009

Worldata's Summer List Price Index shows that list prices, for the most part, are leveling out after alarming drops over the past few quarters. While still much lower than last Summer's prices, this Summer's are largely holding steady compared to last quarter.
 

InfoGroup scoops up Experian's business database

Carol Krol July 09, 2009

In a major move, two database industry competitors are now teaming up, DMNews has learned. InfoGroup has acquired Experian's National Business database and announced the deal to clients on July 7. The financial terms of the deal were not disclosed, but the partnership will involve Experian reselling InfoGroup's data.
 

List industry needs recovery plan, says Libey

Lauren Bell July 09, 2009

A focus on margins, efficient data systems, solid analytics and customer service are among the essential components necessary for marketers to grow and profit during the economic recession, according to Donald Libey, president of Libey Inc., the keynote speaker on July 9 at the MeritDirect Co-op, an annual meeting for clients and members of the list world. Libey was optimistic about the future.
 

Local search company V-Enable taps InfoUSA database

Lauren Bell July 08, 2009

V-Enable, a local search company, has extended its partnership with InfoGroup in a push for growth. The company will now be appending InfoUSA's database — which includes more than 14 million US businesses and 137 million consumers — to its products in an effort to improve the accuracy and depth of its local search offerings.
 

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