Plow & Hearth Family of Brands Masterfile Genesis Enhanced - Infogroup - This file consists of multichannel buyers from Plow & Hearth, Wind & Weather, HearthSong and Magic Cabin.
ATV Owners - SmarTTargeT Marketing - This list is comprised of consumers who own all-terrain vehicles (ATV's), and are interested in outdoor/camping opportunities, products, and catalogs.
Internet Marketing Professionals from Business Solutions - Statlistics - This file consists of individuals in the internet marketing mailing list from Business Solutions who have opted-in to receive offers via direct marketing campaigns.
Active Interest Media Marine Group Masterfile - American List Counsel (ALC) - This list is comprised of subscribers to six AIM Marine titles who enjoying the boating lifestyle and own the full range of boats from sport sailors to powerboat cruisers.
OmniChannelBASE International Multi-Channel Masterfile - MeritDirect - This file is a multi-channel B2B database of responsive key decision-makers and influencers interested in various international B2B and B2C offers.
Parents of College Bound Students - eTargetMedia - This list is comprised of parents with high school seniors in the household who are preparing for their first upcoming year of college.
Fitness Buff - Just One Vision - This file consists of active and health-conscious individuals who welcome health related advertisements along with ads for vitamins and supplements.
Women Friendly™ - She needs a new car - Medelia, Inc. - This list is comprised of women who have recently shown an interest in purchasing a new car for themselves or family members.
Medical Prescription Drug Users for Overactive Bladder - Complete Mailing Lists - This file consists of individuals who are currently using a prescribed medication for overactive bladder.
Society for the Prevention of Cruelty to Animals Intl (SPCA) - Premium Donors - Trilogy Target Solutions - These donors readily respond to premium offers. They are animal lovers who wish to donate to a global organization solely dedicated to the health and well-being of animals.
Guideposts Corporate Masterfile - Infogroup - This file consists of individuals who are at a key age, financially secure, and subscribe to Guideposts Magazine, Angels on Earth Magazine, or Large Print Editions.
Elitemate.com Gay, Bi & Lesbian Websites - Leon Henry Inc. - This list brings together individuals who are looking for a relationship, but lack the time to get out and meet and greet people.
REVERSE MORTGAGEBASE - Adrea Rubin Marketing - This file features prospects eligible for a reverse mortgage product: homeowners age 62+ in a home valued at over $150k with a loan-to-value ratio greater than 60%.
Fleet Companies from Business Solutions - Statlistics - This list is comprised of decision-makers and employees in the shipping, hauling, and transporting industries.
Virtualization Professionals from Windows IT Pro Magazine from Penton Media - Merit Direct - This file features IT professionals who deploy and support VMWare technology.
American Homeowners with Pools - eTargetMedia - This list is comprised of households with swimming pools, whether inground, endless, above ground, screened in, indoor, outdoor, or Jacuzzis.
Benefit Administrators Network - List Solutions - This file features benefit administrators who are the financial and key decision-makers responsible for the health and retirement plans of private, corporate, and public businesses and organizations.
Boards of Licensing: Nursing - Carney Direct Marketing - This list is comprised of current and active nursing professionals who look to receive not only offers relating to their field, but also small business and consumer saving appeals.
Complete Sports Memorabilia Collectors - Complete Mailing Lists - This file is a database of passionate fans who collect souvenirs and mementos of sports teams and famous athletes.
Rural Living Today - Focus USA - This list is comprised of country dwellers who are still interested in products and services that enhance their lives.
Private Golf Club Members by High Draw Partners Masterfile - Infogroup - This file features an exclusive audience of high net worth private golf club members who are passionate about their purchases, carry a wealth of influence within their natural markets, and are philanthropic.
Bally Total Fitness Enhanced Masterfile - Leon Henry Inc. - This list is comprised of Bally Total Fitness members who lead active lifestyles, take pride in their appearance and well being, and are responsive to a variety of offers.
Job Seekers at Email Address - e-Miles, Inc. - This file features e-Miles members who are interested in continuing education, job opportunities, job search websites, and more.
Auto Buyers Email Masterfile - Maxim Media Group, Inc. - This list is comprised of consumers who are searching for the best vehicle that meets their respective lifestyle and budget.
Former Service Personnel and Veterans - Statlistics - This file features United States military veterans who respond to marketing campaigns related to current issues.
Forbes Email Masterfile - MeritDirect - This list is a centralized, de-duped masterfile of email records across all Forbes properties.
Avid Beach Goers and Vacationers - eTargetMedia - This file features families and individuals who enjoy beach vacations and tropical destinations domestically and internationally.
Sport & Fitness Enthusiast - Five Data - This list is comprised of sport and fitness consumers who interested in receiving a variety of offers.
zoominfo Business Professionals Masterfile - Perpetual License - Carney Direct Marketing - This file features a comprehensive B2B database of business professionals for perpetual licensing.
Music Trends Masterfile - Response Solutions LLC - This list is comprised of consumers who have purchased music DVD's, instruments, and accessories via catalogs, direct mail, and retail stores.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.