Listrak teams up with Goodmail

Share this article:

E-mail marketing services firm Listrak has partnered with Goodmail Systems in order to offer its clients the ability to better their reputation and send CertifiedEmail.

Now, e-mail marketers using the Listrak platform, including Motorola and the Bank of Scotland, will be eligible to have their e-mails certified through Goodmail's system, which works to avoid being filtered or junked.

Those mailers that meet Goodmail's mailing standards will be able to deliver e-mail, which is specially identified with the Goodmail's certification blue-ribbon envelope icon. In order to gain accreditation, senders must follow e-mail best practices and have a low complaint rate.

The Listrak partnership comes as Goodmail has released a new product called CertifiedEmail Paper Suppression, which allows both consumers and businesses — such as financial institutions, utilities, healthcare and insurance companies — to have electronic proof that e-mail notifications such as changes to credit terms, billing policies or delinquent notifications are served and received in the e-mail inbox.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.