Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.
Customer listening should always be followed by analysis and action.
The financial services firm learns that listening to the voice of the customer is just common cents.
Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.
For retailers, knowing what is in someone's shopping cart is no longer enough to deliver the best experience for the customer and the greatest value for the business.
Marketers need to listed first and then provide the information customers actually want.
Having a robust listening system in place to drive loyalty among its customers and partners is nothing new to networking software giant Cisco Systems.
Marketing has an undeniable influence on customer loyalty.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...