Online, in-store, and on the streets, direct marketing has helped Chrome Industries get in its customers' faces with bold avowal.
Customer listening should always be followed by analysis and action.
The financial services firm learns that listening to the voice of the customer is just common cents.
Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.
For retailers, knowing what is in someone's shopping cart is no longer enough to deliver the best experience for the customer and the greatest value for the business.
Marketers need to listed first and then provide the information customers actually want.
Having a robust listening system in place to drive loyalty among its customers and partners is nothing new to networking software giant Cisco Systems.
Marketing has an undeniable influence on customer loyalty.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...