Customer listening should always be followed by analysis and action.
The financial services firm learns that listening to the voice of the customer is just common cents.
Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.
For retailers, knowing what is in someone's shopping cart is no longer enough to deliver the best experience for the customer and the greatest value for the business.
Marketers need to listed first and then provide the information customers actually want.
Having a robust listening system in place to drive loyalty among its customers and partners is nothing new to networking software giant Cisco Systems.
Marketing has an undeniable influence on customer loyalty.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.