Listening

Word to the Wise: Customer Listening

Word to the Wise: Customer Listening

Customer listening should always be followed by analysis and action.

MassMutual's Customer-Led Marketing Revamp

MassMutual's Customer-Led Marketing Revamp

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The financial services firm learns that listening to the voice of the customer is just common cents.

Email: What Should Marketers Expect in 2014?

Email: What Should Marketers Expect in 2014?

Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.

What Do Data and Social Have to Do With Engagement and Loyalty?

What Do Data and Social Have to Do With Engagement and Loyalty?

For retailers, knowing what is in someone's shopping cart is no longer enough to deliver the best experience for the customer and the greatest value for the business.

Stop Marketing and Start Tuning In

Stop Marketing and Start Tuning In

Marketers need to listed first and then provide the information customers actually want.

Cisco Listens and Learns

Cisco Listens and Learns

Having a robust listening system in place to drive loyalty among its customers and partners is nothing new to networking software giant Cisco Systems.

Loyalty Driver

Loyalty Driver

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Marketing has an undeniable influence on customer loyalty.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.