Listen.com Dials in TuneTo.com

Share this article:
Online music directory Listen.com has acquired TuneTo.com to bolster its ad revenue potential.


Listen.com, San Francisco, plans to use TuneTo's streaming audio technology as it prepares to heighten its commitment to gaining market share in the Internet radio sector. TuneTo, Redwood City, CA, does not deliver songs or ad content from actual broadcast stations but instead programs the content itself. The lure for Listen.com is the chance to sell ads in this sector.


"In the near term, Listen believes that Internet radio will be the dominant platform around which new technology music services and devices will be built," said CEO Rob Reid. "[TuneTo] will greatly enhance the products we have to offer to partners."


Financial terms of the agreement were not disclosed.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.