List Veteran Opens DM Firm

Share this article:
After years of working for traditional list firms, list veteran Terry Hudock has opened a direct marketing firm of her own -- Sound Beach Marketing Partners LLC in Old Greenwich, CT.


With more than 21 years experience Hudock was most recently at ALC of New York LLC through September 2001. She previously worked at several other list firms including Edith Roman Associates, Mokrynski & Associates Inc., Donnelley Marketing, AZ Marketing and the Kaplan Agency.


However, Hudock claimed that her goal is not to vie with traditional list firms.


"My goal is not to compete with list managers and brokers out there necessarily but more or less to serve as a sales arm or marketing arm to them," said Hudock. "My goal is to set up a small agency that can work within the list industry and sell mailing lists and not get caught up in the other kinds of things that go into managing and brokering. I'm trying to focus more on supporting list management and list brokerage."


She is negotiating with a major list firm to represent its managed files.


Hudock is already representing an 11-million-household, 33-million-name U.S. Hispanic database for Tamayo, Miyares & Sherman, a multicultural marketing agency. The firm hired Hudock to introduce the file to mainstream direct marketers, she said.


On the brokerage side, Hudock offers services such as putting together list recommendations or working on other projects that a brokerage firm may need assistance with.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

SAP Names New CMO and First CDO

SAP Names New CMO and First CDO

Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.

Toshiba Business Solutions Names Melo CMO

Toshiba Business Solutions Names Melo CMO

The 23-year content management veteran will lead new product and service development.

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he ...