List Vet, Mal Dunn Associates Form Marketing Solutions Firm

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List veteran Robert "Bob" A. Perez and list firm Mal Dunn Associates Inc. formed RAP Interactive, a joint marketing solutions venture.


Along with traditional list brokerage, management and database services, RAP Interactive will provide research and analysis, marketing solutions, private database development, modeling, data mining, new channel developments and other services.


"We draw on this expansive list of services to help clients break through to some higher level of success," said Perez, RAP Interactive Inc. president/CEO. "We will be using the entire combined resources of MDA and RAP."


Perez has been a list professional for 36 years, most recently as a partner with Gnames Advantage.


As a partner with RAP Interactive, Mal Dunn Associates, Brewster, NY, will continue to serve the direct marketing community as a list brokerage, management and database company under its own name.


RAP Interactive, Northridge, CA, can be found online at www.rapinteract.com. RAP clients include American Family Publishers, Arizona Mail Order Company, Blockbuster International, Columbia House, Franklin Mint, Harriet Carter Gifts, Home Shopping Network, Smithsonian Institution, Sprint and Time Warner.


Both companies will be represented at the MDA booth next week at the DMA*05 in Atlanta.


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