List Vet, Mal Dunn Associates Form Marketing Solutions Firm

Share this article:
List veteran Robert "Bob" A. Perez and list firm Mal Dunn Associates Inc. formed RAP Interactive, a joint marketing solutions venture.


Along with traditional list brokerage, management and database services, RAP Interactive will provide research and analysis, marketing solutions, private database development, modeling, data mining, new channel developments and other services.


"We draw on this expansive list of services to help clients break through to some higher level of success," said Perez, RAP Interactive Inc. president/CEO. "We will be using the entire combined resources of MDA and RAP."


Perez has been a list professional for 36 years, most recently as a partner with Gnames Advantage.


As a partner with RAP Interactive, Mal Dunn Associates, Brewster, NY, will continue to serve the direct marketing community as a list brokerage, management and database company under its own name.


RAP Interactive, Northridge, CA, can be found online at www.rapinteract.com. RAP clients include American Family Publishers, Arizona Mail Order Company, Blockbuster International, Columbia House, Franklin Mint, Harriet Carter Gifts, Home Shopping Network, Smithsonian Institution, Sprint and Time Warner.


Both companies will be represented at the MDA booth next week at the DMA*05 in Atlanta.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.