Direct Line Blog

List submission refresher

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Just a friendly reminder of the fact that DMNews' list inbox always welcomes new list and insert information for inclusion in our daily newsletter or biweekly print publication.

Send datacards or list information to lists@dmnews.com (believe me, it will be read) and our crack team of experts — well, me — will work it into our rotation. I try to make sure that I publish list writeups from a wide range of companies. If you feel that your list has been missed, you can always send a reminder e-mail to make sure we got it and that all the information we need was included, which is:

—Name of list
—Name of manager
—Type of list (postal, e-mail, insert program, new management, new selects)
—Description of audience
—Universe number and selects
—Contact information including address, phone, fax and e-mail

A standard datacard usually includes all the information we need, and you can send them in Microsoft Word or PDF formats, or link to one on your Web site. If it helps, check out one of our list writeups and use that as a model for what information to send if you would like.

Feel free to contact lists@dmnews.com with any questions.
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