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 List Services

Report: Email lists see sharp rental price decline

February 09, 2012

There has been a more than 12% year-over year drop in pricing for permission-based small- and medium-sized business email files, from $163 to $143, according to Worldata's Winter 2012 List Price Index, released Feb. 8.
 

Former Edith Roman owners launch direct agency

October 06, 2011

Former Edith Roman Associates co-presidents Stevan and Wayne Roberts launched Reach Marketing, an integrated direct marketing agency, on Oct. 6.
 

List Services acquires Accession

August 30, 2011

List Services Corp. has acquired digital marketing firm Accession Media. The company will combine Accession with its LSC Digital arm to form Allora Media.
 

Q&A: Andrew Marcus, Media One CEO

August 10, 2011

Andrew Marcus, CEO of Media One, a direct marketing company with a focus on email and postal lists, discusses campaign marketing and why he thinks lists prices won't return to 2007 levels.
 

Marketing & Technology Group selects MeritDirect for list management

August 02, 2011

Marketing & Technology Group, a Chicago-based b-to-b media company, has appointed direct marketing company MeritDirect as list manager of each of its four magazine titles. Marketing & Technology Group titles Hotels, Plate, Meatingplace and Carnetec reach more than 123,000 readers combined each year.
 

B-to-c email list prices plummet 49% since 2006

July 19, 2011

Permission-based b-to-c email list prices have decreased 49% to $89 per thousand files since summer 2006, according to the Worldata's five-year trend report and list-price index.
 

Q&A: Jim Healy, principal, Healy List Marketing

July 13, 2011

Jim Healy, principal of Healy List Marketing, discusses his favorite retro direct marketing machine and how trekking the base camp of Mount Everest is similar to marketing.
 

Clairmail improves leads using Jigsaw business data

July 06, 2011

When Clairmail, a San Rafael, Calif.-based mobile banking technology provider, was founded in 2004, the company had two sales people who prospected using only the contacts in their Rolodex. To grow, and to "be more professional" in its targeting, the company decided to buy lists and shop for bulk data, says Sean Mulvihill, director of marketing operations at Clairmail.
 

MeritDirect renames list division to emphasize range of services

June 17, 2011

MeritDirect will rebrand its list management and interactive services division as the "data and media services" unit, the company said June 17.
 

Marketfish hires Fowler as privacy chief

June 10, 2011

List marketing and lead generation firm Marketfish has named David Fowler chief privacy officer, the company said this week. His primary responsibility is defining and overseeing Marketfish's privacy policies.
 

Switch in list strategy reduces Eloqua's bouncebacks, improves response

May 25, 2011

It's rare that a b-to-b company sees fewer email bouncebacks and higher conversion rates without implementing a new product and/or service provider. But that's exactly what happened when Eloqua, a Vienna, VA.-based revenue performance management technology provider, decided to supplement its old marketing models with a newer, more original technique.
 

B-to-c email list prices drop, other lists steady: Worldata

April 15, 2011

The average cost per thousand (CPM) of business aggregated email databases decreased $20 since the start of the first quarter, according to Worldata's List Price Index for spring 2011. The average cost of permission-based b-to-c email lists dropped 13.3% this spring to $93/M compared with the same period of 2010, representing the largest percentage drop.
 

Q&A: Vinod Gupta, Database101.com founder

March 09, 2011

Vinod Gupta, founder of Database101.com, a provider of consumer and business mailing lists, discusses his newest venture, as well as his past where SEC allegations forced him to leave the company he started with a $100 bank loan in 1972.
 

B-to-c e-mail list prices drop 7% this winter: Worldata

January 25, 2011

The average cost of permission-based b-to-c e-mail lists dropped 7.27% year-over-year this winter, according to Worldata's Winter 2011 List Price Index. The consumer book buyers, consumer magazines and consumer merchandise buyers categories all saw price increases of 1.11%, the list marketing company said.
 

Condé Nast replaces Direct Media Millard with Specialists Marketing Services

December 20, 2010

Publisher Condé Nast has named Specialists Marketing Services (SMS) its exclusive list management provider, effective with orders placed beginning January 3. SMS will replace Infogroup's Direct Media Millard.
 

List industry needs recovery plan, says Libey

July 09, 2009

A focus on margins, efficient data systems, solid analytics and customer service are among the essential components necessary for marketers to grow and profit during the economic recession, according to Donald Libey, president of Libey Inc., the keynote speaker on July 9 at the MeritDirect Co-op, an annual meeting for clients and members of the list world. Libey was optimistic about the future.
 

Compass Direct taps Regency for marketing international lists

July 06, 2009

Regency Direct has been named exclusive list manager for international mail order company Compass Direct. The list has a total universe of close to 750,000 names. Regency's experience with international lists and data rules helped the company win Compass' business from former list manager List Services.
 

Direct Media, Millard Inc. to merge on July 1, May takes helm

June 25, 2009

Parent company InfoGroup has combined its Direct Media and Millard brands to form Direct Media Millard Inc. (DMM), a new direct marketing company that officially launches July 1. The two groups will combine their client rosters and work together to serve them. Larry May, CEO of Direct Media will serve as the president of Direct Media Millard, while Jeff Kelley, president of Millard, will serve as president of consumer management for DMM.