List Services

A focus on margins, efficient data systems, solid analytics and customer service are among the essential components necessary for marketers to grow and profit during the economic recession, according to Donald Libey, president of Libey Inc., the keynote speaker on July 9 at the MeritDirect Co-op, an annual meeting for clients and members of the list world. Libey was optimistic about the future.

Regency Direct has been named exclusive list manager for international mail order company Compass Direct. The list has a total universe of close to 750,000 names. Regency's experience with international lists and data rules helped the company win Compass' business from former list manager List Services.

Parent company InfoGroup has combined its Direct Media and Millard brands to form Direct Media Millard Inc. (DMM), a new direct marketing company that officially launches July 1. The two groups will combine their client rosters and work together to serve them. Larry May, CEO of Direct Media will serve as the president of Direct Media Millard, while Jeff Kelley, president of Millard, will serve as president of consumer management for DMM.