List Services

List Buying Versus List Building

List Buying Versus List Building

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Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.

Lighthouse List debuts list that segments by device

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List broker Lighthouse List Co. has made available a new-to-market postal and email list that segments by mobile device consumers that have responded to a direct response email offer, said Mark Traverso, VP of new business and sales at Lighthouse List. The list contains a total of 25 million postal names and 40 million email names.

Infogroup expands list services team

Infogroup expands list services team

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Infogroup Targeting Solutions' list services business is expanding its list management and broker team as well as the leadership's responsibilities, the company said on Feb. 15.

Reach Marketing names partner

Reach Marketing names partner

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Greg Grdodian has been named partner by Reach Marketing, the company said Feb. 14.

Report: Email lists see sharp rental price decline

Report: Email lists see sharp rental price decline

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There has been a more than 12% year-over year drop in pricing for permission-based small- and medium-sized business email files, from $163 to $143, according to Worldata's Winter 2012 List Price Index, released Feb. 8.

Capturing communication preferences of a potential client can increase new leads and boost your conversion rates

Capturing communication preferences of a potential client can increase new leads and boost your conversion rates

When it comes to new business development for b-to-b companies, telemarketing continues to be a primary tool for qualifying leads. Companies using a CRM system should maintain a code on file indicating the source and method of qualification for each record that is turned into lead and then turned into a client.

Former Edith Roman owners launch direct agency

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Former Edith Roman Associates co-presidents Stevan and Wayne Roberts launched Reach Marketing, an integrated direct marketing agency, on Oct. 6.

List Services acquires Accession

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List Services Corp. has acquired digital marketing firm Accession Media. The company will combine Accession with its LSC Digital arm to form Allora Media.

Q&A: Andrew Marcus, Media One CEO

Q&A: Andrew Marcus, Media One CEO

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Andrew Marcus, CEO of Media One, a direct marketing company with a focus on email and postal lists, discusses campaign marketing and why he thinks lists prices won't return to 2007 levels.

Marketing & Technology Group selects MeritDirect for list management

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Marketing & Technology Group, a Chicago-based b-to-b media company, has appointed direct marketing company MeritDirect as list manager of each of its four magazine titles. Marketing & Technology Group titles Hotels, Plate, Meatingplace and Carnetec reach more than 123,000 readers combined each year.

B-to-c email list prices plummet 49% since 2006

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Permission-based b-to-c email list prices have decreased 49% to $89 per thousand files since summer 2006, according to the Worldata's five-year trend report and list-price index.

Q&A: Jim Healy, principal, Healy List Marketing

Q&A: Jim Healy, principal, Healy List Marketing

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Jim Healy, principal of Healy List Marketing, discusses his favorite retro direct marketing machine and how trekking the base camp of Mount Everest is similar to marketing.

Clairmail improves leads using Jigsaw business data

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When Clairmail, a San Rafael, Calif.-based mobile banking technology provider, was founded in 2004, the company had two sales people who prospected using only the contacts in their Rolodex. To grow, and to "be more professional" in its targeting, the company decided to buy lists and shop for bulk data, says Sean Mulvihill, director of marketing operations at Clairmail.

MeritDirect renames list division to emphasize range of services

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MeritDirect will rebrand its list management and interactive services division as the "data and media services" unit, the company said June 17.

Marketfish hires Fowler as privacy chief

Marketfish hires Fowler as privacy chief

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List marketing and lead generation firm Marketfish has named David Fowler chief privacy officer, the company said this week. His primary responsibility is defining and overseeing Marketfish's privacy policies.

Switch in list strategy reduces Eloqua's bouncebacks, improves response

Switch in list strategy reduces Eloqua's bouncebacks, improves response

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It's rare that a b-to-b company sees fewer email bouncebacks and higher conversion rates without implementing a new product and/or service provider. But that's exactly what happened when Eloqua, a Vienna, VA.-based revenue performance management technology provider, decided to supplement its old marketing models with a newer, more original technique.

B-to-c email list prices drop, other lists steady: Worldata

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The average cost per thousand (CPM) of business aggregated email databases decreased $20 since the start of the first quarter, according to Worldata's List Price Index for spring 2011. The average cost of permission-based b-to-c email lists dropped 13.3% this spring to $93/M compared with the same period of 2010, representing the largest percentage drop.

Q&A: Vinod Gupta, Database101.com founder

Q&A: Vinod Gupta, Database101.com founder

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Vinod Gupta, founder of Database101.com, a provider of consumer and business mailing lists, discusses his newest venture, as well as his past where SEC allegations forced him to leave the company he started with a $100 bank loan in 1972.

B-to-c e-mail list prices drop 7% this winter: Worldata

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The average cost of permission-based b-to-c e-mail lists dropped 7.27% year-over-year this winter, according to Worldata's Winter 2011 List Price Index. The consumer book buyers, consumer magazines and consumer merchandise buyers categories all saw price increases of 1.11%, the list marketing company said.

Condé Nast replaces Direct Media Millard with Specialists Marketing Services

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Publisher Condé Nast has named Specialists Marketing Services (SMS) its exclusive list management provider, effective with orders placed beginning January 3. SMS will replace Infogroup's Direct Media Millard.

List industry needs recovery plan, says Libey

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A focus on margins, efficient data systems, solid analytics and customer service are among the essential components necessary for marketers to grow and profit during the economic recession, according to Donald Libey, president of Libey Inc., the keynote speaker on July 9 at the MeritDirect Co-op, an annual meeting for clients and members of the list world. Libey was optimistic about the future.

Compass Direct taps Regency for marketing international lists

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Regency Direct has been named exclusive list manager for international mail order company Compass Direct. The list has a total universe of close to 750,000 names. Regency's experience with international lists and data rules helped the company win Compass' business from former list manager List Services.

Direct Media, Millard Inc. to merge on July 1, May takes helm

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Parent company InfoGroup has combined its Direct Media and Millard brands to form Direct Media Millard Inc. (DMM), a new direct marketing company that officially launches July 1. The two groups will combine their client rosters and work together to serve them. Larry May, CEO of Direct Media will serve as the president of Direct Media Millard, while Jeff Kelley, president of Millard, will serve as president of consumer management for DMM.

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