List Services Offers Infomercial Buyers

Share this article:
List Services Corp., Bethel, CT, announced the first-time availability yesterday of the Invention Channel Product Buyers file through its list management division.


The 632,200 buyers on the file purchased merchandise such as Handy Chef, Better Pasta Pot, Ab King, Tummy Trimmer, Wristech, Roll-a-Hose and Roto Matic.


The file is 65 percent female with an average order of $50. The sources of the names are 90 percent infomercial, 5 percent space ads and 5 percent Internet. Selects include geography, gender, recency, product category and credit card. Base price is $85/M.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.