List Services Offers Infomercial Buyers

Share this article:
List Services Corp., Bethel, CT, announced the first-time availability yesterday of the Invention Channel Product Buyers file through its list management division.


The 632,200 buyers on the file purchased merchandise such as Handy Chef, Better Pasta Pot, Ab King, Tummy Trimmer, Wristech, Roll-a-Hose and Roto Matic.


The file is 65 percent female with an average order of $50. The sources of the names are 90 percent infomercial, 5 percent space ads and 5 percent Internet. Selects include geography, gender, recency, product category and credit card. Base price is $85/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.