List Services Offers Enhanced Credit Buyers File
List Services Corp., Bethel, CT, announced the availability yesterday of the Datamatch enhanced Credit Card Marketplace file of more than 7.4 million direct mail credit card buyers.The file consists of credit card buyers who spent $49.95-$200 on direct mail purchases from various direct marketing campaigns. The file is 80 percent female with an average age range of 35-49.
Selections include age, children by age, income, recency, gender, credit card type, PC owners and new movers.
Product selects also are available, including categories such as electronics/entertainment, jewelry, women's apparel, insurance, books, subscriptions, diet, nutrition, fitness, sewing/crafts, gardening, music, videos, collectibles, pets and investments.
Base price on the file is $85/M.
