List Services managing Publisher's Clearing House file

Share this article:

List Services Corp. has been awarded management of the PCH.com Magazine and Merchandise Buyers Masterfile.

This group of buyers relies on PCH.com for magazine subscriptions and discounted merchandise. Some have filled out online surveys or entered online sweepstakes in addition to making purchases. Selects include magazine buyers, merchandise buyers, product category, dollar paid, new to file and multibuyers. The file is 69% female, the average age of buyers is 49, and average purchase price is between $20 and $30.

344,000 past-six-month merchandise buyers are available for $80/M, while 294,000 past-six-month magazine buyers are available for the same price.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.